Earlier in this week I had a meeting with one of my best customers, who happen to be one of the leading insurance brands. And it was in this meeting that I was reminded why the act of giving a corporate gift has the potential to have such a huge impact.
What was said was that if someone was to give you money that you would probably forget about the giver as soon as the money was spent but if that same person was to pay for you to go on holiday, at the same value as the money they gave you, that you would remember that person for a whole lot longer. The reasoning behind this thinking is that, instead of giving something once off that you have now created a memory for that person that they will hold on to.
The same thinking is applicable with regards to the giving of a corporate gift, and it goes beyond, “people like getting free sh#t.” Yes, you are giving someone something that holds your brand but you have given them a physical item that has a physical function (as well as a physical presence). Then each time that the recipient of the gift uses their gift, they will be thinking of your brand (be it conscious of sub-conscious).
What this means for you as the giver of a corporate gift is that you have now created an opportunity to win more business because when the recipient of the gift needs to buy your product/service again, that your chances of them thinking about you are that much greater.
I can bore you with numerous statistics but the fact of the matter is that an investment in corporate gifts for you customers is an investment in your brand, an investment that will generate a return.